It is important to have a target audience and one that appeals to you because it allows you as a tweeter or viner to focus on a certain subject and skill when posting on social media. An example of this would be someone who likes to post about news stories. When I think of news two polar opposites come to mind. First I think of news outlets like Fox News or CNN, but then there are also comedic news outlets such as Comedy Central with anchors like Jon Stewart. I bring up Fox News and Jon Stewart because they talk about similar things but go about it in different ways because they have different audiences. Comedy Central intends to appeal to a younger audience (20-40 years old) while CNN or Fox News look to appeal to the older generation (my parents or older) because old people just want straight forward news. I will look at specific tweets from both outlets to see how they target their audience.
As you can see Jon Stewart uses a more comedic and sarcastic tone while Fox News uses a straightforward approach to get its audience the news it wants without any extra funny business. These two news outlets show why its important to have an audience in mind and that's because it is important to appeal to them with the correct tone in tweets. Another important thing is not only to have an audience but to make sure you engage them.
It is important to engage your audience because this keeps them coming back. Followers will feel a sense of connection to you even if they know nothing about you just because they were mentioned in your tweet or because you responded to one of their question. A great example of this is basically any sports on twitter. I will use Matt Miller as my example.
Matt Miller always does a great job engaging his audience by answering whatever question they have for him. Because he is a scout of college prospects, most of his questions are regarding the NFL draft but he sometimes answers question about different topics. No matter who you are, it is important to engage your audience on Twitter, because if you don't then they will unfollow you and follow other people who can answer their question. Another important thing that Matt Miller does well is be consistent. If you created an account for a specific purpose then stick to you plan. Matt Miller tweets about the NFL draft, and not much else. This allows followers to know what are getting with each tweet.
As you can see Jon Stewart uses a more comedic and sarcastic tone while Fox News uses a straightforward approach to get its audience the news it wants without any extra funny business. These two news outlets show why its important to have an audience in mind and that's because it is important to appeal to them with the correct tone in tweets. Another important thing is not only to have an audience but to make sure you engage them.
It is important to engage your audience because this keeps them coming back. Followers will feel a sense of connection to you even if they know nothing about you just because they were mentioned in your tweet or because you responded to one of their question. A great example of this is basically any sports on twitter. I will use Matt Miller as my example.
Matt Miller always does a great job engaging his audience by answering whatever question they have for him. Because he is a scout of college prospects, most of his questions are regarding the NFL draft but he sometimes answers question about different topics. No matter who you are, it is important to engage your audience on Twitter, because if you don't then they will unfollow you and follow other people who can answer their question. Another important thing that Matt Miller does well is be consistent. If you created an account for a specific purpose then stick to you plan. Matt Miller tweets about the NFL draft, and not much else. This allows followers to know what are getting with each tweet.
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